Almost Zero Churn Rate, with Patrick Chopson of Cove.tool

<p>In this episode of <i>Leaders of B2B</i>, Patrick Chopson, Co-Founder of <a href="https://www.cove.tools/">Cove Tool</a>, shares the journey of the company since it started in 2017. </p><p>Cove Tool is a web-based application that helps architects, engineers, contractors, and building owners make decisions around anything that affects green building. It covers the whole arc of the project from start to finish. </p><p>Last year 12,000 projects were run through the software; the equivalent of 5.3 million tonnes of CO2 emissions.</p><p>Business-wise, they boast some pretty amazing numbers, like a less than 0.01% churn rate, and a growth rate of 500% in one year.</p><p>How did they do it? We discuss: </p><ul><li>How the company was started.</li><li>The business model structure, and how they tried a lot of different things first before they landed on the model that actually worked.</li><li>How the end goal forms the basis of everything they do—from features included, to how the subscription model works, to how they’ve structured their marketing.</li><li>How they get the word out (hint: good old email marketing is the best way to reach people in the industry).</li><li>What they tried and what failed.</li><li>How they’ve handled the integration process, because the software works with whatever software the client is already using.</li><li>How they gather and make decisions about data.</li><li>How they’ve leveraged their investors to get where they want to go.</li><li>How they raised capital to start.</li><li>How customer satisfaction keeps their churn rate at just about zero.</li><li>What advice they would give to others starting a business.</li></ul><p>Resources Mentioned:</p><ul><li><a href="https://www.salesforce.com/">Salesforce</a></li><li><a href="https://www.autodesk.com/products/revit/overview">Revit</a></li><li><a href="https://www.sketchup.com/">SketchUp</a></li><li><a href="https://www.rhino3d.com/">Rhino3D</a></li><li><a href="https://graphisoft.com/solutions/products/archicad">ArchiCAD</a></li><li><a hre