All things social media with Andréa Jones

Today’s episode of the podcast is an interview with the lovely Andréa Jones who helps businesses and podcasts build profitable online communities through simple social media solutions. Andréa is also the host of Savvy Social Podcast. We talk all about social media in general – including all the different platforms, what we should focus our energy on and how we can overcome overwhelm.   KEY TAKEAWAYS COVERED IN THE PODCASTBe on the platform(s) you enjoy, then it will feel easier. The top two platforms – Instagram and LinkedIn. There is a lot of opportunity on Instagram and part of the culture is to engage with others on it. LinkedIn is great for B2B for connecting with your target audience and it’s less used so there is no expectation of creating as much content. Twitter works well for activism, powerful messages, and conversation-based brands. If you produce a lot of video content, YouTube is a good platform to be on. TikTok is great for people to discover your video content and you can repurpose your content. Clubhouse is good for dynamic conversations but it can be a bit hit or miss. Don’t look at the new social media platforms until you are established on the main platforms. Facebook can be hard to use if you don’t have a paid ad budget. Facebook groups can be really good for interacting with others. You can have a presence without having to interact too much on some of the platforms. You do not have to be on every platform – just pick your favourite! We can’t focus our engagement on every platform – there is not enough time in the day! Content creator – your job is to create content and that is how you make your money. Business owner – your job is not to create content but you have to promote yourself on social media via content. Focus on the quality of the content you are producing as opposed to the frequency. Pick a time limit each week to create content for your chosen platform(s) and commit to it – see how much content you can create in that time. We can only do as much as we can