Alignment | Managing Marketing & Sales Alignment

The Visionary Chronicles CHRONICLE: July 21st, 2022 <p>" Great things in business are never done by one person. They're done by a team of people.”                                                                                                                     Wisdom from Steve Jobs</p> Alignment | Managing Marketing & Sales Alignment <p>With over 88% of companies indicating a misalignment between marketing and sales on items such as; strategy, branding, and creation, it is an area that needs vast improvement across almost every brand. Our clients at LiquidMind (LiquidMindsite.com), both large-cap through start-up, face the same issues, and most do not either recognize the misalignment or understand the process to improve the alignment. In addition, as more brands move to DTC, the sales cycle becomes more tangible on the direct-to-consumer side and with your retailers, as they fight for both dollars and time. As a result, this alignment becomes more critical to a company's short and long-term success. With most brands, you will find these two functional areas run independently of one another when they should be working in parallel, ensuring the brand is in complete alignment across all channels and modes of communication. However, they need each other, and frustration, inefficiency, and misalignment set in when separated. </p> So how does a brand work to correct this misalignment?  At LiquidMind, we work with our brands on the following areas, and step by step, piece by piece, the alignment becomes a reality. <p>Content Creation Marketing often makes assumptions, based on the brand positioning, creative assets, and channels, that what they are creating is valuable to the sales teams, buyers, and customers. To define what is needed, you must understand where, when, who, and how you create and communicate.  Is this content a valuable tool for the sales team, and does the marketing strategy take a regular "pulse" check with your brand community, buyers, and sales team? Creating for the sake of producing i