Alex Valencia Does Content

<p><span style="font-weight: 400;">Leah Easterby sits down with Alex Valencia, the President of We Do Web Content, a content marketing and SEO firm specifically for law firms.</span></p> <p><span style="font-weight: 400;">Valencia shares valuable insight into growing your online presence, the value of creating content, and how to optimize that content.</span></p> <p><span style="font-weight: 400;">Valencia discusses how often to share content online, what types of content to write, and how to rank on Google’s search console. There is a great deal of hidden value within publishing content online, and Valencia shares a specific story where one client gained 250 cases from one keyword optimization alone.</span></p> <p><span style="font-weight: 400;">Whether you are a law firm that has an online presence or are looking to grow your law career online, there is something valuable here for you.</span></p> <p><strong>Key Topics:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The uniqueness of law firm marketing compared to other industries.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The benefits of legal marketing to convert web traffic into potential cases.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The value of downloadable e-books and how to use them as a strategy for funnel connection.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of creating a strategy around your content creation.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to use blogging as a strategy to feed your client funnel.</span></li> </ul> <p><strong>Quotes:</strong></p> <p><em><span style="font-weight: 400;">Content marketing "is an amazing opportunity to be able to provide that ROI and not only to the client, but when a user is searching for either something regarding a mass tort, some type of injury or med