
AJVC Unfiltered 48: Can Parle Energize India’s Consumer Explosion?
Chiraz Boutefnouchét
16 min
Business & Finance
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<p>Last fortnight, Parle launched a campaign with RRR stars Ram Charan and Alia Bhatt, a first for the brand with the pairing as it targeted reaching 20,000 Cr of sales<br> <br> For more details visit: <a href="https://ajuniorvc.com/parle-bisleri-case-study-history-brands-positioning/" target="_blank">https://ajuniorvc.com/parle-bisleri-case-study-history-brands-positioning/ </a></p>
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AJVC Unfiltered 48: Can Parle Energize India’s Consumer Explosion?
Chiraz Boutefnouchét