AJVC Unfiltered 48: Can Parle Energize India’s Consumer Explosion?
AJVC Unfiltered 48: Can Parle Energize India’s Consumer Explosion?

AJVC Unfiltered 48: Can Parle Energize India’s Consumer Explosion?

Chiraz Boutefnouchét

16 min
Business & Finance
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Description

<p>Last fortnight, Parle launched a campaign with RRR stars Ram Charan and Alia Bhatt, a first for the brand with the pairing as it targeted reaching 20,000 Cr of sales<br> <br> For more details visit: <a href="https://ajuniorvc.com/parle-bisleri-case-study-history-brands-positioning/" target="_blank">https://ajuniorvc.com/parle-bisleri-case-study-history-brands-positioning/&nbsp;</a></p>

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