Aja Varney - Director, Global Customer Engagement at Spartan Race, Inc. [Customer Service]

<p>Aja talks about:<br>·     What makes the Spartan Race so unique<br>·      How to keep the brand consistent over 200 races<br>·    The Importance of Community</p><p> The book that has influenced Aja the most in the past year:<br>·      Be our Guest: Perfecting the Art of Customer Service https://amzn.to/3ifcfH9 </p><p>Her note to all CX professionals:<br>“Know your value. You are not “just” customer service...You are the front line, you keep the business rolling, you keep those customers loyal to the brand, you are making product development, you are all of those things in one. You're never “just customer service.”<br>Transcript: https://press1fornick.com/aja-varney <br>***<br>ABOUT NICK GLIMSDAHL<br>Subscribe to my weekly newsletter: https://mailchi.mp/a59e7bfa46ae/sign-up-to-join-the-press-1-for-nick-content <br>Find me on Twitter: https://twitter.com/Press1ForNick <br>Find me on LinkedIn: https://www.linkedin.com/company/press-1-for-nick/<br>***<br>LISTENER SUPPORT<br>Support this show through Buy Me A Coffee: https://www.buymeacoffee.com/press1fornick </p><p>BOOK RECOMMENDATIONS:<br>Learn about all the guests' book recommendations here: https://press1fornick.com/books/ </p><p>BROUGHT TO YOU BY:<br>VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ </p><p>This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ </p><p>SPONSORING OPPORTUNITIES:<br>Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/</p><p><strong><a rel="payment" title="★ Support this podcast on Patreon ★" href="https://www.patreon.com/press1fornick">★ Support this podcast on Patreon ★</a></strong></p>