AJ Wilcox – Having a Full-Time Job in 2021 Is Risky

<p><a href="https://www.linkedin.com/in/wilcoxaj/" rel="noopener noreferrer" target="_blank"><strong>AJ Wilcox</strong></a> is a LinkedIn Ads pro who founded<a href="https://b2linked.com/" rel="noopener noreferrer" target="_blank"> B2Linked.com</a>, a LinkedIn Ads-specific ad agency, in 2014. He’s an official LinkedIn partner, host of the<a href="https://b2linked.com/podcast/" rel="noopener noreferrer" target="_blank"> LinkedIn Ads Show podcast,</a> and has managed among the world’s largest LinkedIn Ads accounts worldwide.</p><p>He’s a ginger and triathlete. He and his wife live in Utah, US, with their four kids, and his company car is a wicked-fast go-kart.</p><p>&nbsp;</p><p class="ql-align-center"><strong>“You can build a business out of being the best in the world at whatever you choose.”</strong></p><p class="ql-align-center">AJ Wilcox</p><p>&nbsp;</p><h2><strong>Worst investment ever</strong></h2><p>Growing up, AJ had no entrepreneurship goals. He planned to leave college, get a job, and work his way up until he became the CMO or the CEO and then get into a fortune 500 company. And so AJ started his employment journey as a digital marketer.</p><h3><strong>True love for Search Engine Optimization</strong></h3><p>AJ fell in love with Search Engine Optimization (SEO) and then Google ads. He remembers talking to the CMO on the very first day of his last job. AJ laid out all of his marketing strategies, not wanting to look stupid. The CMO told him that his strategies sounded great and gave him the go-ahead to execute them. But she also asked AJ to look into a LinkedIn Ads pilot that the company had started two weeks earlier.</p><p>Not wanting to disappoint, AJ jumped into the LinkedIn Ads platform that he had never heard of before and did his thing. About two weeks later, a sales rep came up and introduced himself and told AJ that the sales reps were fighting over his leads. AJ looked through the leads, looked at their source, and every single one of them was from LinkedIn Ads.</p><h3><strong>Losing his job sudd