Airbnb’s “Brand vs Search” Bet Pays Off #2302

<p><span style="font-weight: 400;">In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the</span> <em><span style="font-weight: 400;">Wall Street Journal</span></em><span style="font-weight: 400;">, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: Airbnb’s “Brand vs Search” Bet Pays Off.</span></li> <li><strong>[00:26]</strong> <span style="font-weight: 400;">Major changes Airbnb has made to its marketing strategy in recent years.</span></li> <li><strong>[01:08]</strong> <span style="font-weight: 400;">Why relying on brand marketing rather than SEO is a good move.</span></li> <li><strong>[02:18]</strong> <span style="font-weight: 400;">The demand creation that comes with brand marketing.</span></li> <li><strong>[03:28]</strong> <span style="font-weight: 400;">How to leverage things like search and social while focusing on your product.</span></li> <li><strong>[03:47]</strong> <span style="font-weight: 400;">That’s it for today! Don’t forget to rate, review and subscribe!</span></li> <li><strong>[03:50]</strong> <span style="font-weight: 400;">Go to</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">https://marketingschool.io/live</span></a> <span style="font-weight: 400;">to learn more!</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.wsj.com/articles/airbnb-says-its-focus-on-brand-marketing-instead-of-search-is-working-11667506438"> <span style="font-weight: 400;">‘Airbnb Says Its Focus on Brand Marketing Instead of Search Is W