AI and the future of search marketing

<p>Since our last podcast, the hype around chatbots has been growing with Microsoft and Google drawing up the battle lines with plans to integrate AI into their search algorithms.</p> <p>There is no doubt that AI could prove a game changer for search. Rather than the list of urls we're used to seeing, AI could to provide information in a more natural way, presenting both opportunities and challenges for those looking to promote their businesses via search.</p> <p>In this podcast we discuss what impact is this going to have on traditional Search marketing. We also consider how we think it's all going to ultimately unfold?</p>