Agency Foot In the Door Framework with 90% Close Rate

<p>Would you like to close deals faster? Are you tired of giving away strategy for free and only getting paid for execution? If you want to convert more prospects into agency clients you need a solid foot in the door offer to make it an easy decision to work with you.</p> <p>In this episode, we’ll cover:</p> <ul> <li>4 Benefits of selling a foot in the door offer.</li> <li>Components of a great foot in the door offer.</li> <li>2 mistakes to avoid with your foot in the door.</li> <li>Successfully selling a foot in the door offer.</li> </ul> <p>On today's show, I chatted with my friend Ian Garlic who founded <a href="https://authenticweb.marketing/" target="_blank" rel= "noopener">Authentic Web</a> and <a href= "https://www.storycrews.com/" target="_blank" rel= "noopener">StoryCrews</a>. Ian is on the show to talk about how his foot in the door framework has helped him grow and scale both businesses. If you want to get a 90% close rate on working with the clients you choose, this is the guy to learn from.</p> <h2>4 Big Benefits of Selling a Foot in the Door Offer</h2> <p><strong>1. Speed up your sales cycle.</strong> A foot in the door is a no-brainer. It’s an easier “yes” and therefore, doesn’t take as much time for a client to decide on.</p> <p><strong>2. Future pacing.</strong> It’s like dating before proposing marriage. It gives both parties the chance to see what it’s like to work together on a small project before committing to a longer-term project at a higher cost.</p> <p><strong>3. Charge more in the long run.</strong> The key is finding the sweet spot for your FITD price point. You want to charge enough that it keeps the time-wasters away, but also charge enough that serious prospects can easily commit.</p> <p><strong>4. Set up your team for success.</strong> When you sell the foot in the door offer it is easy to get your team involved right off the bat. The client can see how awesome they are and will be ready for you to hand them off for the bigger stuff later on.</p> <h2>What Are the Components of a Gr