
After Rejecting A Shark Tank Investment, She Raised $1 Million In 4 Hours Through THIS Crowdfunding 🚀 Strategy
Albert Herrera
Description
<p>If you’re a long-time fan of Shark Tank, you know the iconic line “and for those reasons, I’m out” when a Shark bows out of a potential deal. It’s rare however, that the entrepreneur seeking an investment actually turns down a Shark, but that’s exactly what today’s guest did. Kim Lewis is the CEO and co-founder of haircare brand CurlMix, appearing on Season 10 of Shark Tank with her co-founder and husband and ultimately rejecting Robert Herjavec’s offer of $400,000 for 20% of her business. Despite not landing a deal, CurlMix has since done $20 million in lifetime sales and successfully raised funds by leaning on their own community. <br/><br/>In today’s case study, Kim gives us the unique launch strategy behind her equity crowdfunding campaign that raised $1 million in 4 hours - and ultimately $4.5 million from 8,000 everyday investors, many of whom are CurlMix customers. Borrow Kim's powerful approach to build momentum for your next launch.<br/><br/><br/><b>Connect with Kim:</b></p><ul><li><a href='https://curlmix.com'><b>https://curlmix.com</b></a></li><li><a href='https://kimlewisceo.com'><b>https://kimlewisceo.com</b></a></li><li><a href='https://www.instagram.com/curlmix/'><b>https://www.instagram.com/curlmix/</b></a></li></ul><p><br/><b>If you enjoyed today’s episode, please:</b></p><ul><li><b>Sign up for our text notifications at </b><a href='https://ellenyin.com/superfan'><b>ellenyin.com/superfan</b></a><b> so you can be the first to know when a new case study has dropped!</b></li><li><b>Post a screenshot & key takeaway on your IG story and tag me </b><a href='https://instagram.com/missellenyin'><b>@missellenyin</b></a><b> & </b><a href='https://instagram.com/cubicletoceo'><b>@cubicletoceo</b></a><b> so I can repost you.</b></li><li><b>Leave a positive review or rating on Apple Podcasts or Spotify</b></li><li><b>Subscribe for new episodes every Monday.</b></li></ul><p><br/><b>Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income
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After Rejecting A Shark Tank Investment, She Raised $1 Million In 4 Hours Through THIS Crowdfunding 🚀 Strategy
Albert Herrera