Aerin Lauder, Founder & Creative Director of AERIN, on Stepping Outside Your Comfort Zone

Aerin Lauder is the Founder & Creative Director of AERIN, a global luxury lifestyle brand. Granddaughter of Estée Lauder, the founder of her eponymous cosmetics brand, Aerin has been key to supporting the growth and success of the family-owned luxury giant and currently serves as the Style and Image Director for her family brand. Aerin has emerged as a distinct voice in the world of beauty, fashion, and home décor with her AERIN brand, following in the entrepreneurial footsteps of her grandmother.