Advertising Experiments x Marketing Analytics, with Daniel Lederman

<p class="p1">In this exciting and scientific episode, I sat down with <a href='https://www.linkedin.com/in/daniel-lederman-b0b95b3/'>Daniel Lederman, Senior Performance Analytics Lead at Roku</a>. We discuss the strengths and weaknesses of incremental measurement of advertising, ghost ads, different methods of marketing experimentation, multi-touch attribution & media mix modeling, and more. </p> <p class="p1" style="text-align:center;">Join the discussion below! </p> <p class="p3" style="text-align:center;"><a href='https://twitter.com/mxapodcast'>Twitter</a>          |          <a href='https://www.linkedin.com/groups/12544814/'>LinkedIn</a></p> <p class="p1">Listen to more episodes on the <a href='https://mxa.podbean.com/'>Marketing x Analytics Homepage</a>. Transcribed episodes of Marketing x Analytics are available on <a href='https://app.podscribe.ai/episode/82859046'>Podscribe.com.</a></p> <p class="p1">All view are our own.</p>