Advanced Facebook Ads in the Meta Era

<p>Jon Loomer, Owner of Jon Loomer Digital, is on the Social Pros podcast to talk all about the future of advanced Facebook advertising.<strong> </strong></p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros podcast to share some of his words of wisdom and advice for those looking to take <strong>Facebook ads</strong> to the next level.</p> <p>With the recent Facebook to <strong>Meta rebrand</strong>, things are a little up in the air in the social media world. But Jon weighs in on the <strong>future of Facebook</strong> and how marketers will have to adapt to succeed.</p> <p>He gives some solid advice on <strong>getting started with Facebook a</strong>ds, why you should focus on <strong>targeting</strong> the right people, and how to be mindful about sticking to a <strong>budget</strong>.</p> <p>Jon goes on to talk about how <strong>competition</strong> has affected advertising on Facebook over the years and why it’s more important than ever to <strong>be creative and experiment</strong> to find what works.</p> <p><strong>In This Episode:</strong></p> <ul> <li>2:50 – Jon’s thoughts on Facebook’s rebrand to Meta</li> <li>4:38 – What is “the metaverse”?</li> <li>6:23 – How Jon Loomer Digital evolved into <strong>the</strong> resource for Facebook advertisers</li> <li>10:08 – Why tie your Facebook ads to different stages of your funnel</li> <li>12:07 – Creative, targeting, or budgeting: which is the most important?</li> <li>14:31 – Why microtargeting is so powerful</li> <li>18:00 – The factors holding people back from experimenting with Facebook ads</li> <li>19:48 – How advertisers can set realistic result expectations</li> <li>21:52 – How to get started with Facebook ads</