Adopting the GoToEcosystem Framework

<p>In this episode of <em>SaaS Connect</em> by <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a>, <a href="https://www.linkedin.com/in/allanadler"><u>Allan Adler,</u></a> Managing Partner at <a href="https://www.linkedin.com/company/digital-bridge-partners/"><u>Digital Bridge Partners</u></a>, explains why ecosystems are the best way to grow as well as the best way to help the world.</p> <p><br></p> <p>Allan says the term “go-to-market” is broken, and here’s why:</p> <ul> <li>Digital technologies are transforming markets because of evolving technologies, networks of actors that work together, and powerful platform business models and their network effects.</li> <li>If you’re in go-to-market mode, you’ll miss out on awareness and understanding, differentiation and competitive advantage, retention and loyalty, value, growth and societal contribution.</li> <li>SaaS growth depends on GoToEcosystem transformation (programmatic and business model change is required).</li> <li>You need to find a way to build atomic networks around parts of your business. Create a flywheel: community, partner, customer.</li> </ul> <p><br></p> <p>Allan also talks about what happens when you get it right, how to get there, maturity model foundations, stages and the following roadmap:</p> <ol> <li>Launch</li> <li>Prove</li> <li>Scale</li> <li>Leverage</li> </ol> <p><br></p> <p>Resources mentioned:</p> <ul> <li><a href="https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/0062969749"><u>The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen</u></a> (book)</li> <li><a href="https://www.crossbeam.com/"><u>Crossbeam</u></a></li> </ul> <p><br></p> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</stron