Adjusting your Marketing Strategy During this Crisis with Mark Schaefer.

This week’s podcast is an interview with the amazing Mark Schaefer. Mark is a globally recognised author, speaker, podcaster and business consultant who blogs at Grow – one of the top FIVE marketing blogs in the world! At the time of the interview, Mark had actually been diagnosed with coronavirus 17 days prior. We are going to be talking about how it affected him, but also his content and how he is adjusting in this time we are in.   KEY TAKEAWAYS COVERED IN THE PODCAST   We have to reframe our business and our strategy based on what is going on right now. Are you relevant in this moment? Pivot your content – some content you may have had planned may now seem irrelevant. The world needs you to teach something different right now. Make sure your content is meaningful and helpful. We constantly have to reassess what we are posting and read the room. Make sure you keep thinking about how your audience is feeling and what they are going through right now. Ask yourself, what do your customers need RIGHT NOW. Maslow’s hierarchy of needs – many of our customers are likely to be at the bottom level right now. If your product or service is aspirational, this may not be the right time to be selling, but you can still keep marketing your brand. At this time, your brand is more than the short-term sales. People will remember what you do during this time. It’s all about survival right now and what we can do to help. People who are “known” means having the reputation, the authority and the presence to get your job done. If you are “known”, you have a permanent and sustainable competitive advantage. If you have some down time right now, you need to be working on this concept of being more “known” and building your personal brand. Never take your audience for granted, you need to continue to be a leader. Think about what your purpose is right now, be brave and use this as an opportunity. Inspire your audience, and help them in a positive way. Be gentle on yoursel