Adjusting the Mindset About Your Station Website

<p>For more in-depth show notes, visit <a href="https://www.skyrocketradio.com/podcast/adjusting-the-mindset-about-your-station-website">https://www.skyrocketradio.com/podcast/adjusting-the-mindset-about-your-station-website</a>. &nbsp;</p> <p>Today we want to talk about your mindset regarding your radio station website.&nbsp; Why do you have a website for your radio station?&nbsp; Is it simply to have a place to direct people to listen online?&nbsp; Is it because you know every business should have one, and so you do as well?&nbsp; Or is it to make more money?&nbsp; Hopefully, your priority is “making more money.” &nbsp;</p> <p><strong>- Have a Digital-First Mindset </strong><br> We advocate thinking of your station website as another radio station that simulcasts, in text and images, everything you do on-air.&nbsp; &nbsp;&nbsp;</p> <p><strong>- Program Your Website Like a Radio Station </strong><br> We recommend programming your website just as you would your radio station.&nbsp; What can we do to keep visitors returning tomorrow and the next day? &nbsp;</p> <p><strong>- Choose Content that Works for Your Audience </strong><br> Start with something that resonates with your station audience, measure engagement by seeing if it generates clicks, shares, and repeat visitors, and then add <strong>more content that might resonate with them.&nbsp; You’ll find that adding new features will bring more visitors over time. &nbsp;</strong></p> <p><strong>- RSS Feeds are not a Content Strategy</strong> <br> Outside news should only spice the main reason people visit your website – your content. &nbsp;Never fill a page with RSS links offsite.&nbsp; We view these as reasons to leave your website; only paying advertisers should have that ability. &nbsp;</p> <p>We want to help with your station website.&nbsp; Please reach out to us at <a href="https://www.skyrocketradio.co" target="_blank">https://www.skyrocketradio.co</a>m.</p>