Adjusting for Inflation: How to Increase Your Price with Marina Dias

<p><strong>Marina Dias</strong> has been in the pricing industry for almost ten years. Currently, she is the senior pricing expert and consultant at <a href="https://competera.net/">Competera</a>, a company that helps retailers and brands to increase customer trust by setting and maintaining optimal prices in real-time.</p> <p>In this episode, Marina explains why constant communication with clients is essential in creating pricing strategies. She also enlightens us on the concept of price elasticity, and why understanding it is especially important in this time of inflation.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Learn the importance of having constant communication with your client about pricing strategies despite the widespread of AI and pricing software</li> <li>Understand the concept of price elasticity</li> <li>Find out how you could adjust your prices in this age of inflation</li> </ul> <p> </p> <p align="center"><strong>“Think about governance; and don’t forget that pricing, at the end of the day, is about people – our customers, our colleagues, and our internal resources of an organization.”</strong></p> <p align="center">– <em>Marina Dias</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:01 – How Marina got into pricing</p> <p>02:58 – Why more than just dealing with numbers, pricing is an art</p> <p>07:12 – Why talking to clients about pricing strategies is still important despite the widespread of AI and “black box” pricing software</p> <p>10:35 – <a href="https://competera.net/">Competera</a>‘s advice to their clients with regards to dealing with inflation</p> <p>14:06 – Pricing shall be focused on experience at all times, but pricing strategy and processes are critical in this time of inflation</p> <p>16:15 – Defining price elasticity and the different factors that affect it</p> <p>19:37 – Understanding elasticity, and how it plays a vital role in a company’s decision making</p> <p>23:21 – Pricing table topics: “Don’t raise prices on subs