Adding Music to Marketing with Sam Parvin

<strong>In this Marketing Over Coffee:</strong><br /> In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC706.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://bit.ly/blueshift-moc">BlueShift</a></strong> and <strong><a href= "https://terminus.com/moc">Terminus</a></strong></p> <p>Starting at Doppler Studios</p> <p>Global Music Consultant at Coca-Cola</p> <p>Why a Brand is Better than a Record Label</p> <p>Corona, GMC, Maker's Mark</p> <p>Define your brand's point of view</p> <p><strong>6:46 - 7:47 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. <a href= "https://bit.ly/blueshift-moc">Blueshift is offering their Smart Guide Omnichannel Campaigns to MoC Listeners for free at blueshift.com/moc</a></strong></p> <p>Document what music means to your brand</p> <p>Having music in every creative brief</p> <p>Clear responsibility on music</p> <p><strong>13:26</strong> <strong>- 14:05</strong> <strong>Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at <a href= "https://terminus.com/moc">terminus.com/moc</a>.</strong></p> <p>License big known songs or do orginial compositions?</p> <p>Flexibility in working with composers on agreement types</p> <p>2x Cannes Winning Save the Children <a href= "https://www.youtube.com/watch?v=lTYLf6uWZ6M">Survivor</a> campaign</p> <p>Find her at <a href= "http://www.samparvin.com/">SamParvin.com</a> or on <a href= "h