Adam Saah: Creating More Ethical Businesses with B-Certification

<p>Carly, George, and Dan are joined by Berklee College of Music student Adam Saah. Adam recently wrote two articles on the B-Certification process (<a href="https://www.entrepreneurshipandart.com/posts/to-b-or-not-to-b-a-look-at-b-certification" target="_blank">To "B" or Not To "B"</a> and <a href="https://www.entrepreneurshipandart.com/posts/to-care-more-a-look-at-b-certification" target="_blank">To Care More</a>) and has been helping GHStrategic (George's consulting firm) become B-certified. The group discusses what that process has been like and how ethics can be a competitive advantage.</p>