Adam Greco: Understanding Your Digital Analytics

<p><strong>In this episode, Steve Fretzin and Adam Greco discuss:</strong></p><ul><li>Having the data in order to know how to improve. </li><li>Evolution of web (now digital) analytics. </li><li>The analytics you want to track on your website. </li><li>Working with someone best understanding your analytics. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Digital analytics is not digital advertising, but digital analytics can be used to understand how your digital advertising is working.</li><li>Advertising on LinkedIn is becoming more common as it can be more targeted to specifically who you are trying to reach. </li><li>Analytics and testing can be used to gain more tract and to get more people to take the action you want them to take. </li><li>If you have the right web developer, they can add a couple of lines of code on your website to make it easy to pull the analytic information. </li></ul><p> </p><p><i><strong>"Every click that people make is a way that they're communicating to you, as a firm, what they're interested in." </strong></i><strong>—  Adam Greco</strong></p><p> </p><p><strong>Connect with Adam Greco:  </strong></p><p>LinkedIn: <a href="https://www.linkedin.com/in/adamgreco/">https://www.linkedin.com/in/adamgreco/</a></p><p>Twitter: <a href="https://twitter.com/adamgreco">https://twitter.com/adamgreco</a></p><p>Blog: <a href="https://amplitude.com/blog/author/adam-greco">https://amplitude.com/blog/author/adam-greco</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin, Inc.</a></p><p>Website