Acting and adapting quickly with CaptivateIQ’s Mark Schopmeyer

<p><strong>Key Points:</strong></p><ul> <li>Mark explains how CaptivateIQ's co-founders came from the problem (01:03)</li> <li>Mark explains why CaptivateIQ went through three distinct versions early in the company's life (06:25)</li> <li>My thoughts on why it is better to launch a product before it is ready, rather than be too late (07:00)</li> <li>Why CaptivateIQ had such early success with an outbound sales movement (08:17)</li> <li>I explain why you should invest in people who have skillsets you don't, with a quote from Alibaba's Jack Ma (10:10)</li> <li>Mark talks through CaptivateIQ's inbound sales efforts (12:18)</li> <li>I weigh in on why content marketing is so important, and why companies can no longer rely on review sites to fuel sales (13:09)</li> <li>Mark explains CaptivateIQ's dedication to innovation in order to stay ahead of the competition (16:54)</li> <li>My thoughts on why companies need to bet on things far into the future, with a quote from Harvard Professor David Collis (18:54)</li> <li>Mark advises founders just starting out to focus on the core problem and avoid distractions (24:09)</li> <li>Wrap up (27:17)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://www.linkedin.com/in/mschop/">Mark Schopmeyer LinkedIn</a></p><p><a href="https://www.captivateiq.com/?utm_source=linkedin&amp;utm_medium=referral&amp;utm_campaign=profile-button">CaptivateIQ Website</a></p><p><a href="https://www.linkedin.com/company/captivateiq/">CaptivateIQ LinkedIn</a></p><p><a href="https://www.linkedin.com/in/reidhoffman/">Reed Hoffman LinkedIn</a></p><p><a href="https://twitter.com/jackma">Jack Ma Twitter</a></p><p><a href="https://www.alibaba.com/premium/products+online.html?industryId=general&amp;src=sem_ggl&amp;from=sem_ggl&amp;cmpgn=16723698670&amp;adgrp=143576884948&amp;fditm=&amp;tgt=kwd-295142321027&amp;locintrst=&amp;locphyscl=9061009&amp;mtchtyp=b&amp;ntwrk=g&amp;device=c&amp;dvcmdl=&amp;creative=582788005177&amp;plcmnt=&amp;plcmntcat=&amp;p1=&amp;p2=&amp;aceid=&amp;position=&amp;loc