About you

<p>Your LinkedIn profile is clearly very important and underpins everything you do on LinkedIn – I think we all know that these days.</p> <p>Building an effective, optimised profile is actually pretty easy, once you have been shown how. But one section, in my experience, causes us untold levels of anxiety – the About section (previously summary).</p> <p>Most About sections are about as interesting as watching paint dry!</p> <p>So why do we find it so hard to write something interesting and informative about ourselves?</p> <p>In this edition of LinkedInformed I’m going to focus on how to write an excellent About section and demonstrate some great examples.</p>