AARP Rewards Grows Membership with Intentional Touchpoints

<p>Imani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members.</p><p>AARP Rewards recently received a Silver award and the Innovation and Corporate Social Responsibility Category at the Loyalty 360 awards. Mark Johnson, CEO of Loyalty360, recently spoke with Samuels about their campaigns and rewards programs.</p>