A USP in the flesh

<p dir="ltr">Having a USP is one thing, using it effectively is another. In this episode I take you through some of the genius of radio creative Garry Dean from NOVA 93.7 in his use of the USP for the WA's Big Butcher launch ads.</p> <p dir="ltr"><strong>Podcast Transcript</strong></p> <p dir="ltr"><strong>Big Butcher (Grand Opening)</strong></p> <p dir="ltr"> </p> <p dir="ltr">*MV has a big, deep voice</p> <p dir="ltr"> Sfx:                  Large butcher’s knife being sharpened</p> <p dir="ltr"> MV:                 Big Butcher here …</p> <p dir="ltr">                         No prizes for guessing how I got my nickname.</p> <p dir="ltr">                         Yes I’m big. Yes, I’m a butcher!                       </p> <p dir="ltr">                         For me, it’s all about the CUT.                       </p> <p dir="ltr">                         Premium cuts of meat … at cut prices … because I cut out the middle man …</p> <p dir="ltr">… and bring ‘Margaret River Fresh’ meat direct from the paddock to your plate.</p> <p dir="ltr"> Sfx:                  Butchers knife slams down on heavy duty chopping board</p> <p dir="ltr"> MV:                 Come to my GRAND OPENING on October 10th!</p> <p dir="ltr">                         39 King Edward Road Osborne Park.                       </p> <p dir="ltr">BIG BUTCHER .com.au</p> <p dir="ltr">  </p> <p><strong id= "docs-internal-guid-6043ab12-7fff-dd00-a3fc-9d486b7d26a1">For more information on how you can develop a unique and razor sharp USP for your business please visit <a href= "https://marketing.petergianoli.com/Razor-USP">petergianoli.com/usp</a></strong></p>