A transformation of the events industry: the rise and fall… and rise again

<p>In continuation of our leadership series, John interviews Barry Kates, Founder and President of Innovative Group, and Entrepreneurs’ Organization (EO) member, regarding the instrumental pivots required to sustain his company’s success in the event world. This dynamic discussion examines the stark contrast in the event space before and after COVID. Barry takes us through the timeline, going from experiential events involving midnight flights over the Bermuda Triangle with Freddy Kreuger to making bold decisions of shutting down large-scale events involving hundreds of employees including major football games in South Florida, knocking the business down to zero revenue and relying on PPP funding to stay afloat. Listen now to find out how Barry persevered, leading his team and business to the ultimate Super Bowl win.</p>