A Sixth Sense for Sound: An Interview with Colleen Fahey - Part 2

<p><em>“They often have a suite of sounds. Now you still have to follow all regulations that have to do with safety and that kind of thing, but now the sound inside the car can be reflected in the marketing communications around it, so that’s a very big use of sound.” -- </em>Colleen Fahey</p><p>&nbsp;</p><p>This episode’s the second half of my interview with author, creative executive, and sonic branding expert Colleen Fahey as we talk about her role in creating innovative sound strategies, the signs of a well-managed audio brand, and some of Colleen’s favorite brand voices.</p><p>As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, just visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> webpage) will let you know when the new podcasts are available. And if you’d consider it, I’d love to hear what you think of the podcast! You can leave a review (that I’d love to feature on future podcasts!), either in written or in voice format from the podcast’s main page.</p><p><strong>The Sound of Innovation</strong></p><p>As the second half of our interview begins, Colleen tells us how she helps clients innovate and find their own sonic DNA, their own audio brand identity. “We have done sounds to communicate innovation,” she explains, “but our goal is not to be innovative in our use of sound. Our goal is to help people tell their story by using sound.” We also talk about how audio branding is becoming more accessible to small businesses. “It doesn't always have to be big fat advertising budgets. It can be in your app, it can be in your hold music, it can be in your TikTok videos, your Instagram posts, your brand video on your website. T