A Sixth Sense for Sound: An Interview with Colleen Fahey - Part 1

<p><em>“All news music doesn't have to have trumpets and trombones, and all trains don't have to just ring, you know, or honk. And all appliances shouldn't always sound like ‘beep beep beep,’ you know, chip sounds instead of having a tune that would make people remember them better and maybe like them better.” -- </em>Colleen Fahey</p><p>&nbsp;</p><p>This week’s guest is a creative executive with deep experience in branding and marketing at multiple touchpoints. When she learned of Sixième Son, a sonic branding agency that had created over four hundred brands, she approached them about expanding to North America. She opened a sonic branding agency in Chicago at the end of 2012 and, in 2017, co-authored the book <em>Audio Branding: Using Sound to Build Your Brand</em>. Since those days, her team has led Sixième Son's sonic branding initiatives for Atlanta, Michelin, Huggies, Merrell Footwear, USAA Insurance, Sparkling Ice drinks, a hospital, a news network, an AIDS treatment, and many more. The North American business now operates out of New York, Toronto, and Cleveland, as well as Chicago. Throughout her career, she's been a creative director for leading brands in the US, Europe, Latin America, and Asia. Raised in Madrid, she speaks fluent Spanish, conversational French, and a courageous-but-embarrassing Portuguese.</p><p>Her name is Colleen Fahey, and if you’ve always wanted to ask questions about audio branding from one of the oldest premier companies in the business, you’ll want to hear this interview.&nbsp; I have no doubt Colleen will blow our minds with her observations about the audio branding landscape.</p><p>As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, just visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the <a href="http://www.a