A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207

<p><span style="font-weight: 400;">In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: A Simple Marketing Lesson from the Henokiens. </span></li> <li>[00:46] <span style="font-weight: 400;">Who the Henokiens are and what sets them apart from many others. </span></li> <li>[01:04] <span style="font-weight: 400;">The problem with the short-term perspective of most companies today. </span></li> <li>[01:47] <span style="font-weight: 400;">How certain companies manage to stand the test of time.  </span></li> <li>[03:30] <span style="font-weight: 400;">Why you have to think long-term rather than focusing only on short-term solutions.  </span></li> <li>[04:25] <span style="font-weight: 400;">Shifting the focus from shareholders to stakeholders and what it involves. </span></li> <li>[05:03] <span style="font-weight: 400;">Accepting that focusing on the long game will take more time. </span></li> <li>[05:16] <span style="font-weight: 400;">Why this approach is more difficult for us marketers.</span> <span style= "font-weight: 400;"> </span></li> <li>[05:47] <span style="font-weight: 400;">That’s it for today!</span></li> <li>[05:56] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <ul> <li><a href="https://www.henokiens.com/index.php"><span style= "font-weight: 400;">The Henokiens</span></a></li> <li