A Rock Photographer Offers His Creative Advice to Brands

Andreas “Dre” Neumann is Chief Creative Officer of Jushi, a publicly-traded MSO that includes retails locations, brands, and grow facilities. He is also a photographer who has shot such artists as the Foo Fighters, Iggy Pop, and the Queens of the Stone Age. In fact, it was the latter that led him into the cannabis business. We talk to Dre about why this big advertising exec got into the cannabis business, and what advice he has to other creatives about branding.