A Ph.D. in Podcasting: An Interview with Todd Cochrane - Part 2

<p><em>“My goal from the very very beginning was some are going to make take their spouse or partner to dinner money some people are going to make car payment money some people may make house payment money and some people may make life-changing money if I can get podcasters to the point of making enough money that gives them enough incentive to say yes this is possible to go bigger and grow bigger and to have the resources to pay for an editor and some of those things so I think the average podcasters now challenge unless they're a niche show or they've gown a significant audience is how do I get that initial taste of some cash and, really, the answer's going to be programmatic." -- </em>Todd Cochrane</p><p>&nbsp;</p><p>This episode’s the second part of my interview with author, CEO, and pioneering podcaster Todd Cochrane as we discuss strategies for improving podcast sound, the keys to monetizing and building on a podcast brand, and the importance of audio branding when it comes to podcasting.</p><p>&nbsp;</p><p>As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, just visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> webpage) will let you know when the new podcasts are available.</p><p>&nbsp;</p><p><strong>A Compelling Story</strong></p><p>As the second half of our interview starts, Todd gives us his first piece of advice for improving podcast quality: "If you’re going to invest in anything, invest in a decent mic.” We discuss microphone options for different budgets, some of the other kinds of studio equipment he recommends, and a less technical, but no less important, suggestion on starting a podcast. “Have a compelling