A Media Business Dumpster Fire (394)

<p>Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators.</p> <p>Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid?</p> <p>Scribe Media is not dead (as reported). Good news?</p> <p>And Google plays with politics and Taylor Swift.</p> <p>Rants and raves include Robert's new book (link below) and how we need to buy differently from creators.</p> <p><strong>This week's links:</strong></p> <p><a href= "https://variety.com/2023/digital/news/elon-musk-charge-all-x-twitter-users-fee-1235726693/" target="_blank" rel="noopener">Elon Musk and Subscription</a></p> <p><a href= "https://www.axios.com/2023/09/19/hollywood-giants-slim-down" target="_blank" rel="noopener">Hollywood Giants Slim Down</a></p> <p><a href= "https://www.linkedin.com/posts/erjorgenson_i-accidentally-manifested-my-dream-job-activity-7109913806197178368-LN_Y/?trk=public_profile_like_view" target="_blank" rel="noopener">Scribe Is Alive</a></p> <p><a href= "https://www.marketingbrew.com/stories/2023/09/11/google-to-require-ai-disclosures-on-political-ads" target="_blank" rel="noopener">Google to Require AI Disclosure</a></p> <p><a href= "https://www.nbcnews.com/pop-culture/pop-culture-news/taylor-swift-partners-google-vault-song-reveal-seems-s-glitch-rcna105915" target="_blank" rel="noopener">Taylor Swift's Google Easter Egg</a></p> <p><a href= "https://www.koganpage.com/marketing-communications/content-marketing-strategy-9781398611504" target="_blank" rel="noopener">Robert's Book <em>Content Marketing Strategy</em></a></p> <p><span style="color: #000000;">-----</span></p> <p><span style="color: #000000;">Liked this show? SUBSCRIBE to this podcast on <a href= "https://open.spotify.com/show/2ZCcAoMJEULFZfZu61QRVd" target= "_blank" rel="noopener">Spotify</a>, <a href= "https://podcasts.apple.com/us/podcast/id760760485?mt=2&ls=1" target="_blank" rel="noopener">Apple</a>, <a href= "https://podcasts.google.com/feed/aHR0cHM6Ly9wb