A Guide to Using Twitter to Grow Your Business

<p>At one point or another, you’ve probably asked yourself if #twitter is actually helpful for growing your business or if it’s a total waste of time.</p> <p>The truth is, it’s only helpful for promoting your brand <a href="https://neilpatel.com/blog/twitter-spaces/">if you know how to use it in the right ways</a>.</p> <p>Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s how you can harness the social power of #twitter to gain followers, fans, and customers.</p> <h2><strong>Set #twitter Goals</strong></h2> <p>Posting without a plan doesn’t work. You need to set goals and milestones you want to achieve so you can customize your posts accordingly.</p> <p>65% of businesses say generating leads is their biggest challenge when it comes to marketing. Why not try using #twitter to overcome this difficulty?</p> <h2><strong>Gain Exposure with #twitter Chats</strong></h2> <p>Your main question when it comes to #twitter is probably, “How can I get more followers?”</p> <p>But the thing you really should be focusing on is how to get more active #twitter followers. The numbers don’t mean anything if your followers aren’t engaging with you.</p> <p>The answer to gaining active followers is #twitter chats.</p> <p>That’s how you can grow your following and gain the attention of users who have more popularity than you.</p> <h2><strong>Create a Tweeting Strategy and Schedule</strong></h2> <p>You’ve got to have a posting schedule for your #twitter account so you know what you’re going to tweet and <a href="https://buffer.com/resources/best-time-to-tweet-research/">when you are going to Tweet.</a></p> <p>Keep your #twitter post schedule in mind when you’re adding to your editorial content calendar.</p> <h2><strong>Use #twitterads</strong></h2> <p>There are three different types of ##twitterads:</p> <p>● <a href="https://business.twitter.com/en/help/overview/what-are-promoted-tweets.html">Promoted Ads</a></p> <p>● <a href="https://business.twitter.com/en/help/overview/what-are-promoted-accounts.html">Follower