A Brilliant Example of Conference Marketing | Ep. #923

<p><span style="font-weight: 400;">In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about.</span></p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress</span> <a href= "http://marketingschool.io/stats/"><span style= "font-weight: 400;">here</span></a><span style= "font-weight: 400;">!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">A Brilliant Example of Conference Marketing</span></em></li> <li><span style="font-weight: 400;">[00:35]</span> <a href= "https://www.drift.com/"><span style= "font-weight: 400;">Drift</span></a> <span style= "font-weight: 400;">is a chatbot company.</span></li> <li><span style="font-weight: 400;">[00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference.</span></li> <li><span style="font-weight: 400;">[01:30]</span> <a href= "https://www.drift.com/saastr/"><span style= "font-weight: 400;">Check out</span></a> <span style= "font-weight: 400;">what they are offering.</span></li> <li><span style="font-weight: 400;">[02:50] Neil no longer uses</span> <a href="https://www.intercom.com/"><span style= "font-weight: 400;">Intercom</span></a><span style= "font-weight: 400;">, because it is too expensive.</span></li> <li><span style="font-weight: 400;">[03:10] Meanwhile, Drift is being creative and trying something new.</span></li> <li><span style="font-weight: 400;">[03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it.</span></li> <li><span style="font-weight: 400;">[04:55] Burning money to be a leader is worth it if you’re a big company like Drift.</span></li> <li><span style="font-weight: 400;">[05:22] “Conversational Mark