99: Learn How to Create a Memorable Quote

<p>You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages.</p><p>We are weeks into a global pandemic and there are multiple heads of organizations attempting to make their mark on this historic moment.</p><p>How will they succeed?</p><p>In this episode, you’re going to learn how to create a memorable quote plus hear examples of memorable quotes throughout history.<br/> </p><ul><li><b>[4:31] 1: Write like people actually talk.<br/></b>Learn how to be conversational while leaving out the unnecessary filler language.</li><li><b>[7:29] 2: Use memorable language.<br/></b>Find out how to use your words to help paint a picture.</li><li><b>[8:52] 3: Avoid the hype.<br/></b>Lose the hyperbole and focus on the facts.</li><li><b>[9:53] 4: Skip the jargon.<br/></b>No one wants to burn calories struggling to understand your acronyms.</li><li><b>[11:38] 5: Fancy facts.<br/></b>Sprinkle storytelling to add depth to the story.</li><li><b>[13:12] 6: Use this grammar style to attribute a quote.<br/></b>Certain styles lend themselves to speaking; others to writing.</li><li><b>[14:02] 7: Consider the appropriate tense.<br/></b>Different word choices should be used for something that has just happened vs. something that’s more timeless.</li><li><b>[15:33] 8: No fake news.<br/>Keep i</b>t real; avoid the bias.</li><li><b>[16:58] 9: Boil down your big idea.<br/></b>Here’s how you can make your message more shareable.</li></ul><p><b>Listen + Subscribe</b> <a href='https://www.stitcher.com/podcast/wwwstitichercompodcastmollymcpherson/communicate-with-confidence?refid=stpr'>Stitcher</a> or <a href='https://itunes.apple.com/us/podcast/communicate-with-confidence/id1441897190?mt=2'>Apple Podcasts</a></p><p>© Molly McPherson 2020</p>