98. Paid Challenges That Convert Like Crazy with Shelby Dillon

<p><span style="font-weight: 300;">Most online course creators</span> <em><span style= "font-weight: 300;">spend</span></em> <span style= "font-weight: 300;">money to get people into their launches.</span></p> <p><strong>BUT what if you could get people to pay you to be part of your launch AND then become paying students during your launch? </strong></p> <p><span style="font-weight: 300;">It might sound too good to be true, but that’s</span> <em><span style= "font-weight: 300;">exactly</span></em> <span style= "font-weight: 300;">what got</span> <strong>Shelby Dillon</strong> <span style="font-weight: 300;">to her first 5-figure launch, less than a year after she started her online course business! </span></p> <p><span style="font-weight: 300;">After pivoting from a career spent selling her paintings at art festivals all over the world (thanks, COVID), Shelby went online and started sharing her passion for art by teaching people to tap into their creativity and unleash their inner artist.</span></p> <p><span style="font-weight: 300;">At first, Shelby tried the usual</span> <strong>freebie→ ads→ launch</strong> <span style= "font-weight: 300;">strategy. It worked. But after hosting free 5-day live workshops, Shelby realized she was</span> <em><span style="font-weight: 300;">exhausted</span></em> <span style="font-weight: 300;">by the time cart open day came around. </span></p> <p><strong>So she decided to do something different.</strong></p> <p><span style="font-weight: 300;">And at the end of her next launch, Shelby made $10,000!</span></p> <p><span style="font-weight: 300;">Hop on to today’s episode of</span> <strong>The Shine Show</strong> <span style= "font-weight: 300;">to learn: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 300;">What Shelby did to scale her business and double her income</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 300;">The two most important things that helped Shelby get to where she is today.</span></li> <l