98. How This Founder Bootstrapped His Startup to a Scaleup with Ofer Yourvexel

<p><span style="font-weight: 400;">The story of Pepperi is a story of success. </span></p> <p><span style="font-weight: 400;">Being in business for almost 12 years, this B2B sales platform has reached heights that most B2B founders dream of.</span></p> <p><span style="font-weight: 400;">What did it take to get there? That was a question I wanted to dive into.</span></p> <p><span style="font-weight: 400;">So I got Pepperi’s CEO and Cofounder, Ofer Yourvexel, to tell us himself. From offering one unified business logic to the ‘Wow’ factor that got the attention of customers, Ofer reveals that they don’t even do outbound calls. </span></p> <p><span style="font-weight: 400;">How did he build the momentum that got Pepperi to where they are today?</span></p> <p><span style="font-weight: 400;">You’d have to tune in to this episode to find out.</span></p> <p> </p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Ofer’s personal and work background</span> <strong>[01:23]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What Pepperi offers that others don’t have</span> <strong>[05:15]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Making a pivot to get things right</span> <strong>[08:07]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The benefit of being profitable and not needing investors</span> <strong>[10:18]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The key selling proposition that hooked their first customers</span> <strong>[11:35]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Nurturing customers instead of chasing them</span> <strong>[14:26]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The impact of COVID-19 on Pepperi</span> <strong>[18:24]</strong></li> <li style="font