#98 - Customer-Centricity in Practice with Ferdinand Goetzen of Reveall

<p>Let’s face it… most companies these days say they are customer-centric, but the reality just doesn’t bear that out. Because in order to be truly center-centric (or even “customer-obsessed”), you need to obsessively (i.e. continuously) gather and use customer insights.</p> <p><a href="https://www.linkedin.com/in/ferdinandgoetzen/#experience"><u>Ferdinand Goetzen</u></a>, CEO and Co-Founder of <a href="https://www.reveall.co/"><u>Reveall</u></a>, joins us to explain how teams can start <em>actually</em> centering their customers by adopting certain practices that will help you collect, analyze, and interpret customer insights on a regular basis.</p> <p><strong>In this episode:</strong></p> <ul> <li>How to gather and use customer insights</li> <li>Active vs passive data</li> <li>Making the most of your data</li> </ul> <p><a href="https://www.userinterviews.com/blog/customer-centricity-with-ferdinand-goetzen-of-reveall-podcast">Get the transcript</a></p> --- Send in a voice message: https://anchor.fm/awkwardsilences/message