98: Accelerating Value: Evolving Your Business Value Program From Art to Science w/Aaron Froberg (Egnyte)

<p>We've seen an incredible increase from buyers to be able to effectively communicate and quantify differentiating value to clients. But how do you create a value program ... step by step, one that uses more science than art, and is scalable from day one?</p> <p>In this interview with Aaron Froberg, the Sr. Director of Value Acceleration at Egnyte, we discuss exactly how to build a scalable&nbsp;value consulting and selling program from the start, how to expand it from just selling with value, to accelerating with value, and the measurements and performance you can expect when you get it right (does a 2.6x increase in win rate sound good?).</p> <p><a href="https://www.linkedin.com/in/aaron-froberg/" target="_blank">https://www.linkedin.com/in/aaron-froberg/</a></p> <p>#valueacceleration #valuemanagement #valueselling #valuemarketing #valueconsulting</p>