#97: Too Faced Founders—How to Build an Authentic and Inviting (Billion Dollar) Brand

<p><span style="font-weight: 400;">Growing a business is tough and risky.</span></p> <p><span style="font-weight: 400;">And as pressures rise and competition emerges, we’re tempted to make compromises with our brand in order to win the day.</span></p> <p><span style="font-weight: 400;">But if you want to be successful in the long run, you’ve got to know what your brand authentically stands for and stick to it.</span></p> <p><span style="font-weight: 400;">Today on the Building a StoryBrand podcast, we hear from Too Faced founders Jerrod Blandino and Jeremy Johnson. With their winsome blend of authenticity and creativity, they’ve built one of the biggest and most beloved cosmetics brands in the world.</span></p> <p><span style="font-weight: 400;">Their story -- and their unique approach to business -- will encourage you to stay true to your brand as your grow your company.</span></p> <p><span style= "font-weight: 400;">http://buildingastorybrand.com/97</span></p>