#97 - Marketplace winners and losers - Tom McFadyen, McFadyen Digital

<p>What is a marketplace? What are the top trends we expect to see in the near future as companies invest more and more in a fully-digitized customer journey? And most importantly, is it true that you could buy human organs on eBay in the “early days”? Spoiler alert: it’s not. I explore all this and more with industry veteran Tom McFadyen, founder of McFadyen Digital. Tom talks about best practices, drivers of marketplace initiatives, and why the ‘90s were the wild west of commerce. </p>