97. How to Leverage Digital Transformation to Thrive in the New Economy with Lynda Roth

<p><span style="font-weight: 400;">The saying hindsight is 20/20 holds true most of the time. </span></p> <p><span style="font-weight: 400;">Learning from the mistakes made by businesses that have either gone up or gone under is a worthy exercise. </span></p> <p><span style="font-weight: 400;">In this nearly hour-long episode, digital transformation expert, Lynda Roth, takes us back with stories from companies that rode the wave of technology change and those that didn’t and sunk in the process.   </span></p> <p><span style="font-weight: 400;">We hear about companies such as Sears and Amazon, Blockbuster and Netflix, and even a little sewing pattern maker who craftily built a business digitally. </span></p> <p><span style="font-weight: 400;">Don’t get left behind and grab the lessons you can pick up in this episode. Tune in now.</span></p> <p><br /> <br /></p> <p><strong>We’ll talk about:</strong></p> <ol> <li><span style="font-weight: 400;">Getting into and being a pioneer in I.T.</span> <strong>[01:58]</strong></li> <li><span style="font-weight: 400;">Stories of success & failure in the midst of technology change</span> <strong>[08:05]</strong></li> <li><span style="font-weight: 400;">The contents of her book - Digital Transformation</span> <strong>[16:56]</strong> <ul> <li><span style="font-weight: 400;">Comparing Sears to Amazon</span> <strong>[19:31]</strong></li> <li><span style="font-weight: 400;">Comparing Sears to Emerson Electric</span> <strong>[23:58]</strong></li> </ul> </li> <li><span style="font-weight: 400;">Whatever business you’re in, start as a digital company</span> <strong>[26:59]</strong> <ul> <li><span style="font-weight: 400;">How a little sewing pattern maker grew through digital</span> <strong>[28:38]</strong></li> <li><strong><span style="font-weight: 400;">When new tech changes a previous solution</span> [34:52]</strong></li> </ul> </li> <li><span style="font-weight: 400;">Online stores have to replicate the experience in-store</span> <strong>[38:44]</strong></li> <li><span style="font-