97 – FANOCRACY: How Can Healthcare Brands Create Passionate Fans?

<p>How can healthcare organizations turn fans into customers and customers into fans? <a href="https://www.davidmeermanscott.com/" target="_blank">David Meerman Scott</a> and his daughter Reiko Scott, co-authors of the new bestseller <a href="https://www.fanocracy.com/" target="_blank"><em>Fanocracy</em></a>, drop the science behind igniting the power of communities when they share a passion. All that, plus the lowdown on narrative medicine and the 411 on how to position yourself now that the game board is resetting again. </p><p>Thanks to <a href="http://martech.health/" target="_blank">Martech.Health</a>, <a href="http://ulteradigital.com/" target="_blank">Ultera Digital</a> and the Shift.Health Network for spreading the awesome, yo!</p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>