97: 5 of the Best-Worst PR Excuses from the Week: The rhetoric behind the response

<div class='draftjs-block' data-block='true' data-editor='69ft0' data-offset-key='86ngo-0-0'> <p class='public-DraftStyleDefault-block public-DraftStyleDefault-ltr' data-offset-key='86ngo-0-0'><span data-offset-key='86ngo-0-0'>*Jerry Seinfeld voice* What&apos;s the deal with all these lame excuses from people??!!</span></p> </div> <div class='public-DraftStyleDefault-block public-DraftStyleDefault-ltr' data-offset-key='5mvb8-0-0'><span data-offset-key='5mvb8-0-0'>The last weeks of August 2020 were far from sleepy and dull.</span></div> <div class='public-DraftStyleDefault-block public-DraftStyleDefault-ltr' data-offset-key='9a89k-0-0'><span data-offset-key='9a89k-0-0'>From the DNC to the RNC; from Jerry Seinfeld to Jerry Falwell, Jr. - what a week for people speaking their minds about the heated issues of the week.</span><span style='font-family: -apple-system, BlinkMacSystemFont, &apos;Segoe UI&apos;, Roboto, Oxygen, Ubuntu, Cantarell, &apos;Open Sans&apos;, &apos;Helvetica Neue&apos;, sans-serif;'> </span></div> <div class='public-DraftStyleDefault-block public-DraftStyleDefault-ltr' data-offset-key='jall-0-0'><span data-offset-key='jall-0-0'>On the podcast, the best/worst excuses we heard from the week from people and organizations that landed in hot water. What they said and the likely strategy behind the response.</span></div> <div class='public-DraftStyleDefault-block public-DraftStyleDefault-ltr' data-offset-key='1s0ap-0-0'><span data-offset-key='1s0ap-0-0'>Denial, shift the blame, bolstering, minimization, mortification, transcendence, and attacking the accuser. Response strategies to lessen the blow to a reputation.</span></div> <div class='public-DraftStyleDefault-block public-DraftStyleDefault-ltr' data-offset-key='7eq7v-0-0'><strong>Mentioned on the podcast:</strong><span style='font-family: -apple-system, BlinkMacSystemFont, &apos;Segoe UI&apos;, Roboto, Oxygen, Ubuntu, Cantarell, &apos;Open Sans&apos;, &apos;Helvetica Neue&apos;, sans-serif;'> </span></div> <div class='draftjs-block' data-block='tru