96: Starting Successful Businesses with NO Industry Experience with Jeff Fenster

<p>There are often standard <strong>prerequisites for starting a company</strong>. First, you need to go get a degree for a certain field, then you need to find a job that is in that field, then you need to stay in that job for 10 years to gain connections, and finally, you can start a business. <strong>Jeff Fenster</strong>, serial entrepreneur and founder of <a href="http://www.everbowl.com/" rel="noopener noreferrer" target="_blank">Everbowl</a> thought this<strong> linear path was a bit outdated</strong>. If anything, Jeff thought it was slightly backwards!</p><p>Jeff planned on becoming a lawyer in college, but once he had his first child, realized that being away from home wasn’t for him. He got a sales job and <strong>became the top sales rep in his company</strong>. When the company started <strong>dangling bonuses over his head</strong>, he felt uncomfortable and knew that he needed to start his own thing.</p><p>He ended up founding a <strong>company that directly competed with his former employer</strong>, then sold that company, started another, sold that one, started a few more, sold those companies, and many companies later, <strong>he started Everbowl</strong>, a craft acai bowl and superfood company based out of San Diego.</p><p>If variety is the spice of life, then Jeff is doing things right! He argues that the best thing you can do is go into <strong>a completely new industry</strong>, focus on a problem that competitors are overlooking, <a href="https://www.biggerpockets.com/blog/landlording-systems" rel="noopener noreferrer" target="_blank"><strong>build systems</strong></a><strong> to make the industry better</strong>, and carve out a portion of the market. This strategy has worked well for him as he’s profitably sold and started many different companies. If you want his breakdown on his<strong> formula to success</strong>, you’ll have to tune in to this episode!</p><p>In This Episode We Cover:</p><ul><li>Why <strong>industry experience </strong>isn’t necessarily a prerequisite for su