96: Product Marketing: How to Best Articulate Your Differentiating Value - w/ Steven Siegel (Product Marketing Expert)

<p>When you've developed and launched go-to-market programs for tech leaders like ServiceNow, SGI, EMC, Nokia, and startups such as Clumio, you learn a thing or two (or three).</p> <p>In this interview with product marketing veteran Steve Siegel we discuss how to put value at the center of your go-to-market, and what it takes to launch a successful program to better communicate and quantify differentiating value to your prospects and customers.</p> <p><a href="https://www.linkedin.com/in/stevenjsiegel/" target="_blank">https://www.linkedin.com/in/stevenjsiegel/</a></p> <p>#salesenablement #valuemarketing #valueselling</p>