# 96: Meri Kahani ft. Rajiv and Nirali Bhatt, Founders ASTITVA INDIA

<p>Astitva is the brainchild of Nirali and Rajeev, who together felt the need for sustainable fashion,  intending to establish a connection with the rural past. </p> <p>Rajeev, a microbiologist, theatrist and a travel enthusiast, always had a keen interest in discovering our past in heirloom and vintage products. Being a theatre enthusiast, he believes  that theatre has played a strong role in influencing Astitva. </p> <p>He always felt that there is a pandora of secrets hidden in our local villages, which, if nurtured,  can add value to our lives as well as strengthen the local craftsmen and tribal workers. He felt a  strong urge to create something which is environmentally sustainable and supports the  livelihood of these craftsmen.  </p> <p>Nirali, a Commerce graduate &amp; theatrist, joined the journey of Astitva with a keen sense of  eclectic taste in everything. She has spent long hours with the tribal women and has added a  fashionable touch to the boho and vintage jewellery, bags and clothes. She strongly displays an  inherited form of art and creativity and believes that everything around is full of inspiration.</p> <p> </p> <p>You can follow us and leave us feedback on <a href="https://facebook.com/eplogmedia">Facebook</a>, <a href="https://instagram.com/eplogmedia">Instagram</a>, and <a href="https://twitter.com/eplogmedia">Twitter</a> @eplogmedia,</p> <p>For partnerships/queries send you can send us an email at <a href="mailto:bonjour@eplog.media">bonjour@eplog.media</a>.</p> <p>If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on <a href="https://eplog.media/">https://www.eplog.media</a></p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>