95. How Nostalgia Cosmetics Lost Its Trademark

Protect your business like it matters to you. Only a registered trademark can protect you from experiencing the entrepreneurial tragedy of having to rebrand due to the lack of protection for your intellectual property.  An LLC does not protect your brand. Owning the domain name does not guarantee you a win in a case of infringement. The Legal Tea of the conflict between Nostalgia Cosmetics and Nosta Beauty is a prime example of why it is so important to protect your brand using a registered trademark instead of relying on “first use, first serve” stipulations. Listen as Attorney LaConya Murray serves up some Legal Tea while explaining why it is so important to make protecting your brand a priority. Mentioned in this episode:  MARKEDlegal Own Your Genius Challenge  Nostalgia Cosmetics   Want to schedule a time to speak with Attorney Murray? Do that here.