95 – DIGITAL HEALTH: Time for a Reality Check?

<p>Jared and Peter give their takes on recent headlines about the definition, promise, and hype surrounding digital health. What problems lie ahead for marketers trying to reach interested clinicians, and how do we avoid adding to the noise? All that, plus the 411 on the pursuit of perfection and the freestyle rap of the month about content marketing. </p><p>Thanks to <a href="http://martech.health/" target="_blank">Martech.Health</a>, <a href="http://ulteradigital.com/" target="_blank">Ultera Digital</a> and the Shift.Health Network for spreading the awesome, yo!</p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>