#95: British Gas Rewards - Summary of Insights from this Award-Winning Loyalty Programme

<p>This episode of "<a href="https://letstalkloyalty.com/">Let's Talk Loyalty</a>" summarises my top insights from <a href="https://www.britishgas.co.uk/rewards.html">British Gas Rewards</a> - an award-winning UK loyalty programme that's loved by millions.</p> <p>With a goal to make customers feel recognised and rewarded in an intensely competitive sector, British Gas Rewards developed an innovative concept <em>without</em> using points.</p> <p>With customers asking for simplicity and exclusivity, British Gas in partnership with their agency Mando Connect developed a concept that combined core rewards from British Gas in the form of "loyalty days" with exclusive partners offers across key categories that customers love.</p> <p>Listen to hear the highlights of my learnings from the British Gas Rewards&nbsp;loyalty programme or listen back to the full interview in December 2019. It's episode #16 of "<a href="https://letstalkloyalty.com/">Let's Talk Loyalty</a>".&nbsp;</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) British Gas Rewards:&nbsp;<a href="https://www.britishgas.co.uk/rewards.html">https://www.britishgas.co.uk/rewards.html</a></p> <p>2) British Gas Rewards Partnership Agency: <a href="http://www.mando-connect.co.uk/">www.Mando-Connect.co.uk</a></p> <p>3) <a href="https://podcasts.apple.com/ie/podcast/16-british-gas-rewards-award-winning-loyalty-programme/id1477471222?i=1000460006389">British Gas Rewards on Let's Talk Loyalty - Episode #16&nbsp;</a></p>